After years of development in digital cameras, portable models have grown from 100-200 megapixels in 2000 to over 20 million pixels. However, due to the accelerated product cycle and fierce price competition, coupled with the appreciation of the Japanese yen, Japanese companies have had to keep orders for portable cameras, and even Sanyo, a special foundry, can not stand the competition of Taiwanese factories. Therefore, this is also the current global portable digital camera sales of about 110 million units a year, but the three Taiwanese factories including Canon, Hua Jingke and Hon Hai shipments totaled more than 60 million units.
Originally, Japanese companies still had Canon and Panasonic insisting on self-control, but recently the market was reported to suffer a loss from the Panasonic television department. The company also began to release orders for Taiwanese factories. According to reports, the first batch of orders was made by Canon, so it is only left. The Canon family is not yet entrusted. It's worth noting that although Canon's camera shipments are new and high, they can't keep up with the profits. It has led to adjustments by top organizations some time ago. It will be worth watching continuously in the future.
From the brand point of view, the digital camera industry in addition to Samsung (Samsung) and Kodak (Kodak), the top 10 are the Japanese industry world. Kodak recently announced bankruptcy, almost declared that this brand will eventually shrink, and Samsung's performance in the field of digital cameras compared to mobile phones, LED TVs and tablet computers, there is a long gap, there is still no strong threat in the short term.
Therefore, Japanese brands including Canon, Nikon, Sony, Panasonic, Pentax, Olympus, Fuji, Casio, and Ricoh are still the mainstream of the digital camera market, while GE, led by Yaguang, is one of the few Taiwanese color brands.
For the foundry, Kodak is a customer of Hua Jingke and Yaguang, and Kodak declared bankruptcy. In addition to listing losses on bad debts, it also means that there is less important revenue source, and Olympus's high-level hidden losses make the city full of storms. , for the brand image can not help but hurt, for the foundry Hon Hai (formerly Pu Lier) and Yaguang is also unfavorable.
It is worth noting that the digital camera generation industry model is very different from TVs, laptops, etc. Digital cameras are terminal and the products are almost completely different from each other. Therefore, a large number of R&D teams and development time are required. After Hon Haiâ€™s merger with Purule, it not only failed to meet the expectations of the original sweeping the market, but also caused the decline in market share.
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