March Domestic Induction Cooker Market Analysis Report

March Domestic Induction Cooker Market Analysis Report In March 2013, the pattern of brand awareness in China's Induction Cooker market changed significantly, and there were changes in the rankings of the nine brands concerned. It is noteworthy that this month, the proportion of attention of JYC-21ES55C has increased sharply. At the same time, it has also helped Jiu Yang to the top of this month's brand watch list. In terms of product structure, computer-controlled induction cooker products are still the mainstream of the market. In the price segment, the proportion of attention in each price segment has gradually declined.

Report Highlights • Brand focus: Nine Yang replaced Supor as the brand’s watch champion this month.

• Product model structure: This month Jiuyang JYC-21ES55C is most concerned by consumers.

• Structure of control methods: The proportion of computer-based controls reached 81.1% this month.

• Product power structure: 2100W and 2000W are still the mainstream power in the market.

• Price segment structure: Below 500 yuan is the mainstream price segment in the market, with a cumulative interest rate of 88.3%.

• Analysis of mainstream manufacturers: The percentage of attention of Jiuyang this month has changed significantly at the beginning and end of the month.

First, the brand attention pattern

• Jiuyang climbed to the top of the brand watch list this month. In March 2013, the pattern of brand awareness in China's cooker market changed significantly. There were nine brands on the rankings that changed their rankings. Among them, this month, Jiuyang replaced Supor as a brand concern. In the championship, the percentage of attention was 34.6%, up 11.7% from February. Supor fell to the second runner-up position. The ratio of attention was 25.3%, up 1.5% from the previous month. It is worth noting that the rankings of Galanz, Sunpentang, Pentium, Gree, and Fujitsu have both risen this month. At the same time, the ranks of the US and Emmett have declined.

Second, product attention to the pattern

(I) Product Focused Models • Nine Yang JYC-21ES55C's attention ratio rose sharply In March 2013, the Nine Yang JYC-21ES55C continued to be the most consumer-focused product this month in China's Induction Cooker market. 19.0%, an increase of 11.5 percentage points from the previous month, which also helped Jiuyang to win the championship of the brand watch this month.

This 2100W power, microcrystalline panel material, computer-controlled induction cooker price of 199 yuan this month, unchanged from the previous month. It can be found that the products concerned about the top ten products in the list have nine products in each of the nine positive and Supor, and the attention is more obvious.

(II) Structure of control methods • The proportion of computer-based control methods was over 80% this month. In March 2013, the proportion of computer-controlled products continued to increase in China's Induction Cooker market. This year, it exceeded 80% to reach 81.1%. The monthly increase was 4.8%. The proportion of attention to mechanical control continues to decline, at only 15.9%.

(III) Product power structure • 2100W and 2000W are the mainstream power in the market In March 2013, the power consumption of the mainstream products in the Chinese Induction Cooker market was still 2100W and 2000W, and the cumulative attention ratio exceeded 90% of the entire market, reaching 90.8%. The difference from February is that the percentage of attention for the 2100W power this month has risen slightly, at 69.2%, up 0.8% from the previous month, while the 2000W power has focused on 21.6%, which is basically the same as last month.

(IV) Structure of price segment • The proportion of attention in each price segment gradually declined In March of 2013, in China's Induction Cooker market, the proportion of attention in each price segment gradually declined, and the proportion of attention in the price segment under 500 RMB reached 88.3%, which is the market’s Mainstream price segment. Among them, this month's 200 yuan or less to 38.7% of the attention ratio has become the most concerned about the consumer price segment, 201-300 yuan and 301-500 yuan price segment were ranked second and third, the proportion of attention is not much difference , respectively, 25.7% and 23.9%. The proportion of attention in the remaining price segments is relatively small, both less than 10.0%.

Third, the analysis of mainstream manufacturers

(I) Analysis of Brand Trends • The proportion of attention of Jiuyang changed significantly at the beginning and end of the month. In March 2013, the proportion of attention of the Jiuyang brand in the Chinese Induction Cooker market fluctuates significantly at the beginning and end of the month. It can be seen from the figure that Jiuyang At the beginning of the month, the proportion of attention was 27.0%. Afterwards, the proportion of attention began to rise, reaching 38.1% on the 4th. After that, the proportion of concern continued to be stable. It stabilized at 39.2% on the 22nd, and then the ratio of concern began to gradually decline, and finally fell to this month at the end of the month. The lowest value was 18.2%, a decrease of 8.8% from the beginning of the month.

(II) Contrast of the Single Item Concern Rate • The highest relative rate of the single product of Jiuyang was March 2013. Among the top three brands in China's Induction Cooker Market, the single product concerned rate of Jiuyang was the highest, reaching 0.67%, compared with the previous month. The increase was 0.22%, which was much higher than 0.26% of Supor and 0.11% of Galanz. This also shows that Jiuyang has a good brand competitiveness in China's Induction Cooker market.

Grinder Machine

Grinder Machine,Surface Grinding Machine,Grinding Equipment,Tool Grinding Machine

Hunan Furui Mechanical and Electrical Equipment Manufacturing Co., Ltd. , https://www.thresher.nl